A one-day interactive workshop for the Higher Education Sector in association with www.he-comms.co.uk, the online social network for Higher Education communications and marketing professionals

Social and digital media is revolutionising the ways in which we communicate as individuals and as organisations. After a period of tentatively playing with social media to see what might and might not work, universities are now taking greater steps towards a strategic approach to the adoption and use of social media in their marketing-communications activities.

In this full-day interactive workshop we will explore the journey and the steps needed to integrate social media into your overall marketing-communications strategy, taking it from a ‘nice to have’ activity that we do in addition to our existing day-jobs to a central communications and engagement activity. This workshop will focus on the Higher Education sector and therefore also consider issues and concerns particular to an academic environment.

Themes covered throughout the day will include:

• Developing a social media strategy and plan
• Resourcing an ongoing social media engagement plan
• Integrating social media into your core marketing-communications activities
• Making the case to senior managers for support
• Getting the buy-in of your internal community
• The importance of the personal brand
• Letting go and opening up
• Monitoring your online reputation and dealing with negative comments

The session will be delivered workshop-style so come prepared ready to share your ideas, discuss your concerns, and think up new and creative solutions for you to take back to apply in your organisations.

View the workshop flyer here.

Who should attend?

The workshop is suitable for anyone working in marketing and communications roles within a university including student marketing, PR, alumni relations, internal communications, research communications and business engagement.

Please note, places are strictly limited to 20 participants. Book early to avoid disappointment and qualify for the early-bird booking fees.

Proceeds from this first workshop are being donated to charity.